Vacation Rental Owners Can Easily Use Facebook Pages As Their Website

Some Owners are hesitant to create their unique website for deficiency of technical ability or cost whenever they decide on a web designer. I've previously written here in regards to the need for your individual website, and here and here about how using WordPress as well as the thousand's of free or premium templates available allows non-techie Owners to create a low-cost site - and to have simple point-and-click control of editing it.
But in the event you still aren't convinced here's another alternative, and it's really Facebook: don't believe Facebook friends, think Facebook pages. Facebook features a huge audience, and in accordance with industry data has now almost reached the popularity of Google inside amount of searches being made onto it by users.
And designing a web site is a big deal, even though WordPress's simplicity puts creation inside hands of non-techies. It takes time - it's tough to acquire something up and running in, say, just 14 days Facebook pages saves that period.
If you'll need a site that may engage people allowing them discuss the property, post pictures and video, and take contests then Facebook should it quite inexpensively - websites can do all of this too, but it comes at a price. The biggest challenge to a web site is a vital: you need to have visitors to visit it. Yes, you can put Facebook or Twitter social buttons in your site onto it, and then blog the hell from the jawhorse, or write articles for this, nevertheless the building of traffic is still a black art and dirty work almost quite like one-armed wrestling.
With a Facebook fan page you get:
It's instant gratification (and I'm all to the). You get 25 friends, a Facebook username (a unique-to-you-URL for example ), and hey presto, you are in business. It's still easier to have a Facebook URL when compared to a good url of your website.
Functionality is Built-In. The social network functionality you would like on a website is that are part of Facebook: there's commentary, discussion, visitor posting of photos and videos, and reviews. This means you don't need to learn how to add this functionality to an internet site or pay anyone to add it in your case.
Limited flexibility. Facebook fan pages don't provide the total flexibility of a web site, that is a benefit for many Owners - it stops them from rumoring with features and design. Basically, you can find tabs and sub-tabs to try out with. A side benefit is always that folks don't expect a unique/cool/whatever website since they note that all Facebook fan pages have similar appear and feel.
Flexibility. Within the limited flexibility of Facebook, however, there is substantial flexibility. Luxury accommodation Mornington Peninsula can choose from a huge selection of Facebook apps to include functionality.
Controlled environment. Facebook is often a more controlled environment compared to wide-open internet. People have to join Facebook, and quite a few people do love their identities and reputation. You can also block troublemakers and complain to Facebook about them. On the web it's tough to obtain rid of people that send trashy comments, spam you, make an attempt to upload horrible photos and the like.
Size and Spread. The best part of Facebook is the fact that depending on what source you read and individual preference believe you'll find about 400 million members. If Facebook were a country, it will be another largest within the world-behind China and India but ahead of the US. Every time people do something in your fan page, they spread the phrase about this with their social contacts. This is the holy grail of promoting: unconscious word-of-mouth advertising! There's capacity to this - much more so than hoping a visitor will visit a "Like" or "Tweet" button on an internet site or forward a web site's URL in an email with a friend
Free. It's difficult to argue with free. You pay not even attempt to Facebook. Though they are doing drop ad placements on the page to produce ad revenue
What include the advantages and disadvantages of a Facebook fan page strategy vis-a-vis your individual website? There are some:
Some say you're supporting Facebook's climb to achieving worldwide domination. Do you care? You probably already use Windows. ( click here don't do.) You've probably regarded buying an iAnything from Apple. (Something I often do, then again I'm a shallow person.) I'm also selfish - and think if Facebook helps my bookings and business succeed, allow it have worldwide domination, I don't care. What I do I care about is actually Facebook helps my company. It's not personal. It's just business.
You're putting your bets on Facebook. This is true. If Facebook falls, so will your page (Facebook URL). Holiday house rentals Mornington Peninsula 's more inclined your home can have fallen down in decay before that occurs. In other words, don't be concerned about it for a couple decades.
Experts will show you that wont get the SEO 'juice', brand awareness or one way links, of an online site and it is true. But then again you may not get much from just your internet site either. I doubt that failure to getting bookings to your holiday home is going to be using Facebook instead of a website.