Spotify Gets A Big Boost From Unexpected Audiences This Year

Gamers logged on early. The music streaming on gaming consoles during the hours of 6 am and 9 am grew by 47% from last year. What is their top genre? Mostly the trap and rap genres. The top songs played on gaming consoles included "The Box" by Roddy Ricch, "Blueberry Faygo" by Lil Mosey, "goosebumps" by rapper Travis Scott, "ROCKSTAR" by DaBaby with. Roddy Ricch, and Trevor Daniel's "Falling"

After performing a virtual concert on Fortnite, Spotify traffic for Travis Scott, a musician who has deals with McDonalds and PlayStation increased by a whopping 80. The streaming platform announced that streams were up by 207% across the world between April 26-April 30 this year, as compared to the previous year.

People were looking for video game music. The most popular video game soundtracks this year came from "Minecraft," the original "Doom" and "Death Stranding."

Virtual artists, also known as musicians who are represented by fictional characters like the band Gorillaz, saw 2020 as an important year. Japanese virtual singer Hatsune Miku saw streams go up by 136% in the year.

Riot Games, the company behind "League of Legends", created a virtual pop star group known as K/DA in 2018. Their name is a nod to common League of Legends lingo: the deaths, kills and assists players accumulate during each game, and get noted on the scoreboard. This year, Riot brought the group, voiced by real-life singers and back with a brand new album, whose tracks topped Billboard charts. Spotify increased its streaming by 109%.

Riot claimed that K/DA's invention has enabled it to reach a larger audience than League gamers and get more people excited about the game's content. Mega Blog It also spoke to CNN Business in a statement.

Cook stated that gaming and music go hand in hand because gamers are inclined to listen to music while they play.

Spotify continues to look into partnerships with gaming companies. Most recently, Spotify partnered with League of Legends, and it continues to work with Microsoft and Sony on the Xbox and PlayStation platforms.

Cook said that Spotify has increased its gaming console streaming streams. It also added more playlists with curated playlists. "Thinking through how and what people would like to listen to while playing," Cook said.